Assessment 3: Report
Due date: Week 6 (Monday 11:59pm)
Group/individual: Individual
Word count/Time provided: 2000 Words
Weighting: 25%
Unit Learning Outcomes: ULO 1, ULO 2
Assessment 3 Detail
For this assignment students should perform a critical analysis of the ten (10) e-commerce
websites listed below.
1. Zara – A global fashion retailer known for its fast-fashion approach, offering trendy clothing,
accessories, and shoes. http://zara.com
2. H&M – Another global fashion retailer offering affordable fashion for men, women, and children,
with a focus on sustainability. http://HM.com
3. Newegg – A leading tech-focused e-retailer in North America, offering a wide range of computer
hardware, software, and consumer electronics. http://newegg.com
4. B&H Photo Video – A retailer specializing in photography, video, audio, and tech products,
known for its extensive product reviews and expert advice. http://BHPhotoVideo.com
5. Wayfair – An e-commerce platform focused on home goods and furniture, offering a vast
selection of items for every room in the house. http://wayfair.com
6. IKEA – A global leader in affordable home furnishings, known for its minimalist designs and flat-
pack furniture. http://IKEA.com
7. Net-a-Porter – A luxury fashion retailer offering designer clothing, shoes, and accessories for
women, with a focus on high-end brands. http://Net-a-Porter.com
8. Farfetch – An online luxury fashion retail platform that connects consumers with designer brands
and boutiques around the world. http://farfetch.com
9. Barnes & Noble – A major bookseller offering a wide range of books, eBooks, magazines, and
educational materials. http://BarnesandNoble.com
10. Wordery – A UK-based online bookstore offering an extensive collection of books with free
worldwide shipping, making it a strong alternative to Book Depository. http://Wordery.com
PART A: Scoping Literature Review
Perform a short scoping literature review of what makes what is e-commerce sites successful
and what are important critical factors that make e-commerce sites successful. As part of
your research, you should cite at least five reference articles in your review. You may include
factors listed in the Australian Post report on e-commerce (links below).
1. https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-
industry-report-2022.pdf
2. https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-
industry-report-2023.pdf
Part B: Critical Factors
For example in your review you may include but not limited to factors such as the web site
design, ease of use, information quality, trustworthiness, security, payment options and social
network presence. You need to clearly list each factor and discuss why each factor is
important, with some links to websites that reflect that factor.
Part C: Evaluation Matrix
Create an evaluation matrix based on the factors you uncovered in your literature review.
You should group similar attributes in a few key categories. It is important to include a
quantitative method for evaluating each attribute such as a score out of 5. Use your
evaluation matrix to critically appraise ONLY the e-commerce sites listed in this
assignment.
Please read the following article on how to setup a scoring matrix:
https://www.lucidchart.com/blog/how-to-make-a-decision-matrix
This task is worth 30% of the entire mark therefore make sure you address it.
Part D: Discussion of Sites and Scores
After completing the matrix for each of the sites, you need to justify why you gave the scores
including examples of best practice, and comparisons between the same attributes on
different sites. As part of the discussion, you may refer to additional sources and provide
links to appropriate sections of those sites to highlight good or bad design.
Part E: E-Commerce Site Improvements
For the lowest scoring website in your analysis in Part B, suggest a number of improvements
to the e-commerce site. You should address the criteria which have scored the lowest points,
for example you could suggest improvements to their home page layout or improve the
shopping trolley purchase experience. You must demonstrate in this task a good
understanding of the criteria and be able to justify the improvements you have suggested.
This task is worth 30% of the entire mark therefore make sure you address it.
Academic Skills:
The report should be presented professionally, have a cover page, table of contents,
introduction include Part A literature review and Part B evaluation of the 10 websites. In the
appendix you should place your final evaluation matrix. References should be included using
the Harvard method.
Academic Integrity:
Please be aware that Assignments with a similarity rating above 25% will be investigated
and may result into reporting for academic misconduct with a risk of a FL grade for the
assignment and/or the subject. AI generated content should not be included in your work.
Always create your own work and do not use any other work without proper paraphrasing
and referencing.
Assessments 3 Marking Criteria and Rubric
• The assessment will be marked out of 100 marks and will be weighted 25% of the total unit
mark.
• The marking criteria and rubric are shown on the following page.
AI can be used in the initial stages of the assessment for
brainstorming, generating ideas, clarifying concepts
and creating structures. No AI content is allowed in the
final submission. Students may continue to use
spelling/grammar checkers (e.g. Microsoft spell-check)
and referencing software.
Assessment 3 Marking Criteria and Rubric
Marking Criteria Not Satisfactory (0-49% of the criterion
mark)
Satisfactory (50-64% of the criterion
mark)
Good (65-74% of the criterion
mark)
Very Good (75-84% of the criterion
mark)
Excellent (85-100% of the criterion
mark) Part A: Literature Review
(10 marks)
Literature review of
state of the art in E-
Commerce.
Limited evidence of reading
and/or poor synthesis of
information. The attributes
identified are poorly linked
to E-commerce.
A satisfactory attempt is
made to synthesise existing
research relating to E-
commerce, and to identify
attributes for success. Some
major gaps in the depth and
scope of the literature
review.
A thorough attempt is made
to synthesise existing
research relating to E-
commerce, and to identify
important attributes for
success. Some gaps in the
depth and scope of the
literature review.
The literature review is
comprehensive, relevant and
demonstrates the ability to
synthesise information and
to critically reflect on
existing research. The
identified attributes are well
connected to E-commerce
and to the synthesis of the
literature.
The literature review is
extremely comprehensive,
relevant and demonstrates an
outstanding ability to
synthesise information and
to critically reflect on
existing research. The
identified attributes are very
clearly connected to E-
commerce and to the
synthesis of the literature.
Part B: Critical Factors
(5 marks)
Identification and
discussion of selected
critical factors
Critical factors not
identified, or they are very
poorly related to E-
commerce.
A few critical factors
identified and connected to
E-commerce with some brief
discussion.
Several critical factors
identified with clear
connection to E-commerce
and includes some reasoning
for decisions.
Several critical factors
identified with clear
connection to E-commerce,
good reasoning for
decisions, and good
references to literature.
Many critical factors
identified with excellent
connection to E-commerce,
high quality reasoning for
decisions and very well
referenced to literature.
Part C: Evaluation Matrix
(30 marks)
Construction and
completion of
evaluation matrix,
with categories for
selected factors and a
scoring system. 10
sites are evaluated.
Matrix contains less than 5
general factors that do not
give a useful outcome.
Scoring system is not
present or is ineffective.
Matrix is basic with a small
number (around 5) of
general factors and an
adequate scoring system.
Matrix contains a good
number (5-10) of factors and
a mixture of specific and
general factors. Scoring
system is effective.
Matrix contains a good
number (around 10) of
mostly specific factors and
an effective scoring system.
Matrix is very well
constructed with over 10
logical and specific factors
and a very effective scoring
system.
Part D: Discussion of Sites
and Scores
(15 marks)
Effective discussion
of pros/cons of each
site
Scores and discussion are
poorly aligned or missing.
Very little explanation
provided for scores.
Scores and discussion are
somewhat aligned with some
discussion of the reasons for
scores.
Scores and discussion are
mostly well aligned with
some basic justifications
provided for scores.
Scores and discussion are
very well aligned with good
justifications provided for
scores.
Scores and discussion are
perfectly aligned with strong
justifications provided for
scores.
Part E: E-Commerce Site
Improvements
(30 marks)
Suggested
improvements/best
E-commerce practice
Few or no improvements
provided. No links made to
evaluation or E-commerce
practice.
Some improvements
discussed in relation to the
evaluation and basic
connections made to E-
commerce practice.
Good discussion of the
evaluation and
improvements; some useful
links made between the
evaluation and E-commerce
practice.
Thorough discussion of the
evaluation and
improvements; clear links
made between the evaluation
conducted and best practice
in E-commerce.
Comprehensive discussion
of the evaluation and
findings; In-depth
improvements such as use of
wireframes and new design
work, where ideas are
directly drawn from the
evaluation conducted and E-
commerce best practice.
Academic skills
(10 marks)
Quality of writing
and referencing
Poor ability in report
writing, with several gaps in
the quality of written
expression and presentation.
Several major referencing
errors or absent referencing.
Some major gaps evident in
the quality of written
expression and presentation.
Significant further work
needed in report writing
technique, improvement
needed in the formatting of
references and citations.
Some gaps evident in the
quality of written expression
and presentation. Further
work needed in report
writing technique, including
some minor issues
formatting of references and
citations.
Quality of written expression
and presentation mostly
conforms to academic
standards relating to clarity
of expression, syntax,
grammar, and punctuation.
No significant gaps in
referencing technique using
the Harvard referencing
system.
Quality of written expression
and presentation is excellent
and conforms fully to
academic standards relating
to clarity of expression,
syntax, grammar, and
punctuation. No gaps in
referencing technique using
the Harvard referencing
system.